E-commerce Returns: Things To Know

According to some consumer studies, about 92% of customers will buy again from a brand offering convenient return policies. Your customers will want to be sure that they can return your product if there is a problem. Many companies offer free shipping on return or add packaging materials required to make a product return.

Optimization of your brand value is a never-ending process. One way of increasing your brand value is to set a consumer-oriented product return policy. You will have to pay attention to several components while elaborate the product-return process. In this article, we will discuss product returns from the perspective of packaging.

Things customers look for before the purchase

About 70% of consumers check the return policy on a business website before purchasing a product. If your product return policy is not clear or involves complicated steps, you may not get too many new or repeat customers. You can work on a few elements to encourage your customers to purchase from you.

• First and foremost, make sure to publish your product return policy on your website. You customers should find the page where you have published this policy.
• The return experience should be as less hectic as possible. Your customers want to be sure they can return your product conveniently, especially when there is a wrong or damaged product.
• Your return policy should state clearly what can be returned. This way, you will save your HR from hearing too many calls for inquiry requests.
• This policy should also clearly state whether or not you will provide packaging for product returns.
• Make sure to let your customers know about the time involved in the return process. Tell them whether or not you will send them new products before receiving the returned products.

Returning customers

A well-stated return policy is not a luxury you offer to your customers. According to statistics, e-commerce shopping has hit $4 trillion in 2020. These stats also suggest a return rate of 30%. It means that you are more likely to get repeat customers if you offer them an easy product return experience.

Another stat suggests the number of online shoppers surging to 96% of total shoppers in the US. It means building long-term relationships with customers is a must for all e-commerce brands.

It may be worth mentioning that a customer will not come back to shop if he or she has to source packaging materials to return a product. They are still unlikely to come back to you if they decide to keep the product instead of returning it.

Providing return packaging materials

Do you offer free packaging materials? There are a lot of options for including return packaging materials in the initial product packaging. All you have to do is to create and deploy an effective strategy.

The most crucial part of implementing a product return policy is to make sure that you are not becoming too lenient while making a lenient product return policy. You can make sure of it by analyzing costs and logistic elements that you must utilize. You can speak to a packaging consultant to get the most appropriate piece of advice.